Negotiation Guide
Opening Offer
$26,582
Fair Price
$28,082
Walk Away Above
$28,606
- • Recent buyers paid ~$819 below MSRP
- • Sitting 50 days (avg 28) — extra leverage
Price Breakdown
Est. Dealer Cost$26,217
Est. Invoice$27,091
Holdback (est.)$874
MSRP (Sticker)$29,130
Asking Price$28,096
Markup-$1,034
Est. Dealer Margin on This Car$1,879
Percentile17% of inventory is priced lower
Days on Lot50 days
What Others Paid (Last 30 Days)
Cars Sold2405
Avg Markup-$819
Median Markup-$790
Best Deal-$1,228
Worst Deal-$521
% Sold Below MSRP100%
Avg Days to Sell28 days
Dealer Profile
Inventory428 vehicles
Avg Markup (All Models)-$1,139
Avg Markup (K4)-$730
% Below MSRP29%
Avg Days to Sell39 days
Avg Sold Markup-$1,175
Cheaper K4 GT-Line Inventory
Dean McCrary KiaMobile, AL
-$1,228$28,33750d
Greenway Kia At The AvenuesJacksonville, FL
-$1,228$28,33750d
Airport KiaNaples, FL
-$1,208$28,06250d
Russell Barnett KiaTullahoma, TN
-$1,208$28,06250d
Dean McCrary KiaMobile, AL
-$1,208$28,06250d
Dean McCrary KiaMobile, AL
-$1,200$27,97050d
Dean McCrary KiaMobile, AL
-$1,200$27,97050d
Jts KiaColumbia, SC
-$1,200$27,97050d
Dean McCrary KiaMobile, AL
-$1,200$27,97050d
Serra Kia of GardendaleGardendale, AL
-$1,200$27,97050d