Negotiation Guide
Opening Offer
$27,083
Fair Price
$28,583
Walk Away Above
$28,991
- • Recent buyers paid ~$817 below MSRP
Price Breakdown
Est. Dealer Cost$26,460
Est. Invoice$27,342
Holdback (est.)$882
MSRP (Sticker)$29,400
Asking Price$28,591
Markup-$809
Est. Dealer Margin on This Car$2,131
Percentile46% of inventory is priced lower
Days on Lot29 days
What Others Paid (Last 30 Days)
Cars Sold2124
Avg Markup-$817
Median Markup-$790
Best Deal-$1,228
Worst Deal-$521
% Sold Below MSRP100%
Avg Days to Sell27 days
Dealer Profile
Inventory256 vehicles
Avg Markup (All Models)-$857
Avg Markup (K4)-$630
% Below MSRP100%
Avg Days to Sell22 days
Avg Sold Markup-$886
Cheaper K4 GT-Line Inventory
Dean McCrary KiaMobile, AL
-$1,228$28,33747d
Greenway Kia At The AvenuesJacksonville, FL
-$1,228$28,33747d
Airport KiaNaples, FL
-$1,208$28,06247d
Russell Barnett KiaTullahoma, TN
-$1,208$28,06247d
Dean McCrary KiaMobile, AL
-$1,208$28,06247d
Dean McCrary KiaMobile, AL
-$1,200$27,97047d
Dean McCrary KiaMobile, AL
-$1,200$27,97047d
Jts KiaColumbia, SC
-$1,200$27,97047d
Dean McCrary KiaMobile, AL
-$1,200$27,97047d
Serra Kia of GardendaleGardendale, AL
-$1,200$27,97047d