Negotiation Guide
Opening Offer
$25,693
Fair Price
$27,193
Walk Away Above
$27,707
- • Recent buyers paid ~$817 below MSRP
- • Sitting 47 days (avg 27) — extra leverage
Price Breakdown
Est. Dealer Cost$25,398
Est. Invoice$26,245
Holdback (est.)$847
MSRP (Sticker)$28,220
Asking Price$27,217
Markup-$1,003
Est. Dealer Margin on This Car$1,819
Percentile23% of inventory is priced lower
Days on Lot47 days
What Others Paid (Last 30 Days)
Cars Sold2124
Avg Markup-$817
Median Markup-$790
Best Deal-$1,228
Worst Deal-$521
% Sold Below MSRP100%
Avg Days to Sell27 days
Dealer Profile
Inventory134 vehicles
Avg Markup (All Models)-$1,021
Avg Markup (K4)-$812
% Below MSRP52%
Avg Days to Sell27 days
Avg Sold Markup-$1,089
Cheaper K4 GT-Line Inventory
Dean McCrary KiaMobile, AL
-$1,228$28,33747d
Greenway Kia At The AvenuesJacksonville, FL
-$1,228$28,33747d
Airport KiaNaples, FL
-$1,208$28,06247d
Russell Barnett KiaTullahoma, TN
-$1,208$28,06247d
Dean McCrary KiaMobile, AL
-$1,208$28,06247d
Dean McCrary KiaMobile, AL
-$1,200$27,97047d
Dean McCrary KiaMobile, AL
-$1,200$27,97047d
Jts KiaColumbia, SC
-$1,200$27,97047d
Dean McCrary KiaMobile, AL
-$1,200$27,97047d
Serra Kia of GardendaleGardendale, AL
-$1,200$27,97047d