Negotiation Guide
Opening Offer
$24,215
Fair Price
$25,715
Walk Away Above
$26,225
- • Recent buyers paid ~$819 below MSRP
- • Sitting 49 days (avg 28) — extra leverage
Price Breakdown
Est. Dealer Cost$24,062
Est. Invoice$24,864
Holdback (est.)$802
MSRP (Sticker)$26,735
Asking Price$25,845
Markup-$890
Est. Dealer Margin on This Car$1,784
Percentile44% of inventory is priced lower
Days on Lot49 days
What Others Paid (Last 30 Days)
Cars Sold2405
Avg Markup-$819
Median Markup-$790
Best Deal-$1,228
Worst Deal-$521
% Sold Below MSRP100%
Avg Days to Sell28 days
Dealer Profile
Inventory174 vehicles
Avg Markup (All Models)-$1,035
Avg Markup (K4)-$595
% Below MSRP100%
Avg Days to Sell22 days
Avg Sold Markup-$1,099
Cheaper K4 GT-Line Inventory
Dean McCrary KiaMobile, AL
-$1,228$28,33749d
Greenway Kia At The AvenuesJacksonville, FL
-$1,228$28,33749d
Airport KiaNaples, FL
-$1,208$28,06249d
Russell Barnett KiaTullahoma, TN
-$1,208$28,06249d
Dean McCrary KiaMobile, AL
-$1,208$28,06249d
Dean McCrary KiaMobile, AL
-$1,200$27,97049d
Dean McCrary KiaMobile, AL
-$1,200$27,97049d
Jts KiaColumbia, SC
-$1,200$27,97049d
Dean McCrary KiaMobile, AL
-$1,200$27,97049d
Serra Kia of GardendaleGardendale, AL
-$1,200$27,97049d