Negotiation Guide
Opening Offer
$26,705
Fair Price
$28,205
Walk Away Above
$28,717
- • Recent buyers paid ~$820 below MSRP
- • Sitting 51 days (avg 30) — extra leverage
Price Breakdown
Est. Dealer Cost$26,307
Est. Invoice$27,184
Holdback (est.)$877
MSRP (Sticker)$29,230
Asking Price$28,456
Markup-$774
Est. Dealer Margin on This Car$2,149
Percentile52% of inventory is priced lower
Days on Lot51 days
What Others Paid (Last 30 Days)
Cars Sold1934
Avg Markup-$820
Median Markup-$791
Best Deal-$1,228
Worst Deal-$521
% Sold Below MSRP100%
Avg Days to Sell30 days
Dealer Profile
Inventory323 vehicles
Avg Markup (All Models)-$936
Avg Markup (K4)-$610
% Below MSRP53%
Avg Days to Sell34 days
Avg Sold Markup-$985
Cheaper K4 GT-Line Inventory
Dean McCrary KiaMobile, AL
-$1,228$28,33751d
Greenway Kia At The AvenuesJacksonville, FL
-$1,228$28,33751d
Airport KiaNaples, FL
-$1,208$28,06251d
Russell Barnett KiaTullahoma, TN
-$1,208$28,06251d
Dean McCrary KiaMobile, AL
-$1,208$28,06251d
Dean McCrary KiaMobile, AL
-$1,200$27,97051d
Dean McCrary KiaMobile, AL
-$1,200$27,97051d
Jts KiaColumbia, SC
-$1,200$27,97051d
Dean McCrary KiaMobile, AL
-$1,200$27,97051d
Serra Kia of GardendaleGardendale, AL
-$1,200$27,97051d