Negotiation Guide
Opening Offer
$25,717
Fair Price
$27,217
Walk Away Above
$27,731
- • Recent buyers paid ~$820 below MSRP
- • Sitting 52 days (avg 30) — extra leverage
Price Breakdown
Est. Dealer Cost$25,421
Est. Invoice$26,268
Holdback (est.)$847
MSRP (Sticker)$28,245
Asking Price$27,230
Markup-$1,015
Est. Dealer Margin on This Car$1,810
Percentile23% of inventory is priced lower
Days on Lot52 days
What Others Paid (Last 30 Days)
Cars Sold1934
Avg Markup-$820
Median Markup-$791
Best Deal-$1,228
Worst Deal-$521
% Sold Below MSRP100%
Avg Days to Sell30 days
Dealer Profile
Inventory307 vehicles
Avg Markup (All Models)-$1,123
Avg Markup (K4)-$941
% Below MSRP38%
Avg Days to Sell37 days
Avg Sold Markup-$1,061
Cheaper K4 GT-Line Inventory
Dean McCrary KiaMobile, AL
-$1,228$28,33752d
Greenway Kia At The AvenuesJacksonville, FL
-$1,228$28,33752d
Airport KiaNaples, FL
-$1,208$28,06252d
Russell Barnett KiaTullahoma, TN
-$1,208$28,06252d
Dean McCrary KiaMobile, AL
-$1,208$28,06252d
Dean McCrary KiaMobile, AL
-$1,200$27,97052d
Dean McCrary KiaMobile, AL
-$1,200$27,97052d
Jts KiaColumbia, SC
-$1,200$27,97052d
Dean McCrary KiaMobile, AL
-$1,200$27,97052d
Serra Kia of GardendaleGardendale, AL
-$1,200$27,97052d