Deal Sheet: 2026 K4 GT-Line

Gateway Kia of North Brunswick · North Brunswick, NJ · VIN: 3KPFW4DE5TE265837

Negotiation Guide

Opening Offer

$25,693

Fair Price

$27,193

Walk Away Above

$27,707

• Recent buyers paid ~$817 below MSRP
• Sitting 47 days (avg 27) — extra leverage

Price Breakdown

Est. Dealer Cost$25,398

Est. Invoice$26,245

Holdback (est.)$847

MSRP (Sticker)$28,220

Asking Price$27,477

Markup-$743

Est. Dealer Margin on This Car$2,079

Percentile60% of inventory is priced lower

Days on Lot47 days

What Others Paid (Last 30 Days)

Cars Sold2124

Avg Markup-$817

Median Markup-$790

Best Deal-$1,228

Worst Deal-$521

% Sold Below MSRP100%

Avg Days to Sell27 days

Dealer Profile

Inventory359 vehicles

Avg Markup (All Models)-$747

Avg Markup (K4)-$532

% Below MSRP100%

Avg Days to Sell23 days

Avg Sold Markup-$727

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