Negotiation Guide
Opening Offer
$25,099
Fair Price
$26,599
Walk Away Above
$27,117
- • Recent buyers paid ~$819 below MSRP
- • Sitting 50 days (avg 28) — extra leverage
Price Breakdown
Est. Dealer Cost$24,872
Est. Invoice$25,701
Holdback (est.)$829
MSRP (Sticker)$27,635
Asking Price$26,946
Markup-$689
Est. Dealer Margin on This Car$2,075
Percentile71% of inventory is priced lower
Days on Lot50 days
What Others Paid (Last 30 Days)
Cars Sold2405
Avg Markup-$819
Median Markup-$790
Best Deal-$1,228
Worst Deal-$521
% Sold Below MSRP100%
Avg Days to Sell28 days
Dealer Profile
Inventory307 vehicles
Avg Markup (All Models)-$898
Avg Markup (K4)-$445
% Below MSRP100%
Avg Days to Sell23 days
Avg Sold Markup-$1,054
Cheaper K4 GT-Line Inventory
Dean McCrary KiaMobile, AL
-$1,228$28,33750d
Greenway Kia At The AvenuesJacksonville, FL
-$1,228$28,33750d
Airport KiaNaples, FL
-$1,208$28,06250d
Russell Barnett KiaTullahoma, TN
-$1,208$28,06250d
Dean McCrary KiaMobile, AL
-$1,208$28,06250d
Dean McCrary KiaMobile, AL
-$1,200$27,97050d
Dean McCrary KiaMobile, AL
-$1,200$27,97050d
Jts KiaColumbia, SC
-$1,200$27,97050d
Dean McCrary KiaMobile, AL
-$1,200$27,97050d
Serra Kia of GardendaleGardendale, AL
-$1,200$27,97050d