Negotiation Guide
Opening Offer
$26,304
Fair Price
$27,804
Walk Away Above
$28,319
- • Recent buyers paid ~$817 below MSRP
- • Sitting 47 days (avg 27) — extra leverage
Price Breakdown
Est. Dealer Cost$25,952
Est. Invoice$26,817
Holdback (est.)$865
MSRP (Sticker)$28,835
Asking Price$27,820
Markup-$1,015
Est. Dealer Margin on This Car$1,869
Percentile22% of inventory is priced lower
Days on Lot47 days
What Others Paid (Last 30 Days)
Cars Sold2124
Avg Markup-$817
Median Markup-$790
Best Deal-$1,228
Worst Deal-$521
% Sold Below MSRP100%
Avg Days to Sell27 days
Dealer Profile
Inventory148 vehicles
Avg Markup (All Models)-$1,076
Avg Markup (K4)-$807
% Below MSRP100%
Avg Days to Sell18 days
Avg Sold Markup-$1,107
Cheaper K4 GT-Line Inventory
Dean McCrary KiaMobile, AL
-$1,228$28,33747d
Greenway Kia At The AvenuesJacksonville, FL
-$1,228$28,33747d
Airport KiaNaples, FL
-$1,208$28,06247d
Russell Barnett KiaTullahoma, TN
-$1,208$28,06247d
Dean McCrary KiaMobile, AL
-$1,208$28,06247d
Dean McCrary KiaMobile, AL
-$1,200$27,97047d
Dean McCrary KiaMobile, AL
-$1,200$27,97047d
Jts KiaColumbia, SC
-$1,200$27,97047d
Dean McCrary KiaMobile, AL
-$1,200$27,97047d
Serra Kia of GardendaleGardendale, AL
-$1,200$27,97047d