Negotiation Guide
Opening Offer
$26,770
Fair Price
$28,270
Walk Away Above
$28,788
- • Recent buyers paid ~$817 below MSRP
- • Sitting 47 days (avg 27) — extra leverage
Price Breakdown
Est. Dealer Cost$26,375
Est. Invoice$27,254
Holdback (est.)$879
MSRP (Sticker)$29,305
Asking Price$28,351
Markup-$954
Est. Dealer Margin on This Car$1,977
Percentile30% of inventory is priced lower
Days on Lot47 days
What Others Paid (Last 30 Days)
Cars Sold2124
Avg Markup-$817
Median Markup-$790
Best Deal-$1,228
Worst Deal-$521
% Sold Below MSRP100%
Avg Days to Sell27 days
Dealer Profile
Inventory88 vehicles
Avg Markup (All Models)-$739
Avg Markup (K4)-$619
% Below MSRP100%
Avg Days to Sell22 days
Avg Sold Markup-$672
Cheaper K4 GT-Line Inventory
Dean McCrary KiaMobile, AL
-$1,228$28,33747d
Greenway Kia At The AvenuesJacksonville, FL
-$1,228$28,33747d
Airport KiaNaples, FL
-$1,208$28,06247d
Russell Barnett KiaTullahoma, TN
-$1,208$28,06247d
Dean McCrary KiaMobile, AL
-$1,208$28,06247d
Dean McCrary KiaMobile, AL
-$1,200$27,97047d
Dean McCrary KiaMobile, AL
-$1,200$27,97047d
Jts KiaColumbia, SC
-$1,200$27,97047d
Dean McCrary KiaMobile, AL
-$1,200$27,97047d
Serra Kia of GardendaleGardendale, AL
-$1,200$27,97047d