Negotiation Guide
Opening Offer
$26,810
Fair Price
$28,310
Walk Away Above
$28,720
- • Recent buyers paid ~$820 below MSRP
Price Breakdown
Est. Dealer Cost$26,217
Est. Invoice$27,091
Holdback (est.)$874
MSRP (Sticker)$29,130
Asking Price$28,364
Markup-$766
Est. Dealer Margin on This Car$2,147
Percentile54% of inventory is priced lower
Days on Lot14 days
What Others Paid (Last 30 Days)
Cars Sold1934
Avg Markup-$820
Median Markup-$791
Best Deal-$1,228
Worst Deal-$521
% Sold Below MSRP100%
Avg Days to Sell30 days
Dealer Profile
Inventory314 vehicles
Avg Markup (All Models)-$928
Avg Markup (K4)-$598
% Below MSRP53%
Avg Days to Sell36 days
Avg Sold Markup-$985
Cheaper K4 GT-Line Inventory
Dean McCrary KiaMobile, AL
-$1,228$28,33753d
Greenway Kia At The AvenuesJacksonville, FL
-$1,228$28,33753d
Airport KiaNaples, FL
-$1,208$28,06253d
Russell Barnett KiaTullahoma, TN
-$1,208$28,06253d
Dean McCrary KiaMobile, AL
-$1,208$28,06253d
Dean McCrary KiaMobile, AL
-$1,200$27,97053d
Dean McCrary KiaMobile, AL
-$1,200$27,97053d
Jts KiaColumbia, SC
-$1,200$27,97053d
Dean McCrary KiaMobile, AL
-$1,200$27,97053d
Serra Kia of GardendaleGardendale, AL
-$1,200$27,97053d