Negotiation Guide
Opening Offer
$26,005
Fair Price
$27,505
Walk Away Above
$27,915
- • Recent buyers paid ~$820 below MSRP
Price Breakdown
Est. Dealer Cost$25,493
Est. Invoice$26,342
Holdback (est.)$850
MSRP (Sticker)$28,325
Asking Price$27,596
Markup-$729
Est. Dealer Margin on This Car$2,104
Percentile61% of inventory is priced lower
Days on Lot36 days
What Others Paid (Last 30 Days)
Cars Sold1934
Avg Markup-$820
Median Markup-$791
Best Deal-$1,228
Worst Deal-$521
% Sold Below MSRP100%
Avg Days to Sell30 days
Dealer Profile
Inventory323 vehicles
Avg Markup (All Models)-$936
Avg Markup (K4)-$610
% Below MSRP53%
Avg Days to Sell34 days
Avg Sold Markup-$985
Cheaper K4 GT-Line Inventory
Dean McCrary KiaMobile, AL
-$1,228$28,33752d
Greenway Kia At The AvenuesJacksonville, FL
-$1,228$28,33752d
Airport KiaNaples, FL
-$1,208$28,06252d
Russell Barnett KiaTullahoma, TN
-$1,208$28,06252d
Dean McCrary KiaMobile, AL
-$1,208$28,06252d
Dean McCrary KiaMobile, AL
-$1,200$27,97052d
Dean McCrary KiaMobile, AL
-$1,200$27,97052d
Jts KiaColumbia, SC
-$1,200$27,97052d
Dean McCrary KiaMobile, AL
-$1,200$27,97052d
Serra Kia of GardendaleGardendale, AL
-$1,200$27,97052d