Negotiation Guide
Opening Offer
$26,681
Fair Price
$28,181
Walk Away Above
$28,706
- • Recent buyers paid ~$819 below MSRP
- • Sitting 50 days (avg 28) — extra leverage
Price Breakdown
Est. Dealer Cost$26,307
Est. Invoice$27,184
Holdback (est.)$877
MSRP (Sticker)$29,230
Asking Price$28,187
Markup-$1,043
Est. Dealer Margin on This Car$1,880
Percentile13% of inventory is priced lower
Days on Lot50 days
What Others Paid (Last 30 Days)
Cars Sold2405
Avg Markup-$819
Median Markup-$790
Best Deal-$1,228
Worst Deal-$521
% Sold Below MSRP100%
Avg Days to Sell28 days
Dealer Profile
Inventory544 vehicles
Avg Markup (All Models)-$1,234
Avg Markup (K4)-$777
% Below MSRP33%
Avg Days to Sell38 days
Avg Sold Markup-$1,254
Cheaper K4 GT-Line Inventory
Dean McCrary KiaMobile, AL
-$1,228$28,33750d
Greenway Kia At The AvenuesJacksonville, FL
-$1,228$28,33750d
Airport KiaNaples, FL
-$1,208$28,06250d
Russell Barnett KiaTullahoma, TN
-$1,208$28,06250d
Dean McCrary KiaMobile, AL
-$1,208$28,06250d
Dean McCrary KiaMobile, AL
-$1,200$27,97050d
Dean McCrary KiaMobile, AL
-$1,200$27,97050d
Jts KiaColumbia, SC
-$1,200$27,97050d
Dean McCrary KiaMobile, AL
-$1,200$27,97050d
Serra Kia of GardendaleGardendale, AL
-$1,200$27,97050d