Deal Sheet: 2026 K4 GT-Line

Gateway Kia of North Brunswick · North Brunswick, NJ · VIN: 3KPFW4DE3TE255310

Negotiation Guide

Opening Offer

$25,148

Fair Price

$26,648

Walk Away Above

$27,162

• Recent buyers paid ~$819 below MSRP
• Sitting 49 days (avg 28) — extra leverage

Price Breakdown

Est. Dealer Cost$24,908

Est. Invoice$25,738

Holdback (est.)$830

MSRP (Sticker)$27,675

Asking Price$26,827

Markup-$848

Est. Dealer Margin on This Car$1,920

Percentile45% of inventory is priced lower

Days on Lot49 days

What Others Paid (Last 30 Days)

Cars Sold2405

Avg Markup-$819

Median Markup-$790

Best Deal-$1,228

Worst Deal-$521

% Sold Below MSRP100%

Avg Days to Sell28 days

Dealer Profile

Inventory346 vehicles

Avg Markup (All Models)-$738

Avg Markup (K4)-$524

% Below MSRP100%

Avg Days to Sell25 days

Avg Sold Markup-$742

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