Negotiation Guide
Opening Offer
$25,900
Fair Price
$27,400
Walk Away Above
$27,810
- • Recent buyers paid ~$820 below MSRP
Price Breakdown
Est. Dealer Cost$25,398
Est. Invoice$26,245
Holdback (est.)$847
MSRP (Sticker)$28,220
Asking Price$27,477
Markup-$743
Est. Dealer Margin on This Car$2,079
Percentile60% of inventory is priced lower
Days on Lot17 days
What Others Paid (Last 30 Days)
Cars Sold1934
Avg Markup-$820
Median Markup-$791
Best Deal-$1,228
Worst Deal-$521
% Sold Below MSRP100%
Avg Days to Sell30 days
Dealer Profile
Inventory225 vehicles
Avg Markup (All Models)-$958
Avg Markup (K4)-$521
% Below MSRP50%
Avg Days to Sell27 days
Avg Sold Markup-$875
Cheaper K4 GT-Line Inventory
Dean McCrary KiaMobile, AL
-$1,228$28,33752d
Greenway Kia At The AvenuesJacksonville, FL
-$1,228$28,33752d
Airport KiaNaples, FL
-$1,208$28,06252d
Russell Barnett KiaTullahoma, TN
-$1,208$28,06252d
Dean McCrary KiaMobile, AL
-$1,208$28,06252d
Dean McCrary KiaMobile, AL
-$1,200$27,97052d
Dean McCrary KiaMobile, AL
-$1,200$27,97052d
Jts KiaColumbia, SC
-$1,200$27,97052d
Dean McCrary KiaMobile, AL
-$1,200$27,97052d
Serra Kia of GardendaleGardendale, AL
-$1,200$27,97052d