Negotiation Guide
Opening Offer
$25,121
Fair Price
$26,621
Walk Away Above
$27,128
- • Recent buyers paid ~$820 below MSRP
- • Sitting 51 days (avg 30) — extra leverage
Price Breakdown
Est. Dealer Cost$24,872
Est. Invoice$25,701
Holdback (est.)$829
MSRP (Sticker)$27,635
Asking Price$26,692
Markup-$943
Est. Dealer Margin on This Car$1,821
Percentile36% of inventory is priced lower
Days on Lot51 days
What Others Paid (Last 30 Days)
Cars Sold1934
Avg Markup-$820
Median Markup-$791
Best Deal-$1,228
Worst Deal-$521
% Sold Below MSRP100%
Avg Days to Sell30 days
Dealer Profile
Inventory521 vehicles
Avg Markup (All Models)-$1,129
Avg Markup (K4)-$717
% Below MSRP100%
Avg Days to Sell26 days
Avg Sold Markup-$1,092
Cheaper K4 GT-Line Inventory
Dean McCrary KiaMobile, AL
-$1,228$28,33751d
Greenway Kia At The AvenuesJacksonville, FL
-$1,228$28,33751d
Airport KiaNaples, FL
-$1,208$28,06251d
Russell Barnett KiaTullahoma, TN
-$1,208$28,06251d
Dean McCrary KiaMobile, AL
-$1,208$28,06251d
Dean McCrary KiaMobile, AL
-$1,200$27,97051d
Dean McCrary KiaMobile, AL
-$1,200$27,97051d
Jts KiaColumbia, SC
-$1,200$27,97051d
Dean McCrary KiaMobile, AL
-$1,200$27,97051d
Serra Kia of GardendaleGardendale, AL
-$1,200$27,97051d