Negotiation Guide
Opening Offer
$25,428
Fair Price
$26,928
Walk Away Above
$27,429
- • Recent buyers paid ~$818 below MSRP
- • Sitting 53 days (avg 32) — extra leverage
Price Breakdown
Est. Dealer Cost$25,137
Est. Invoice$25,975
Holdback (est.)$838
MSRP (Sticker)$27,930
Asking Price$26,968
Markup-$962
Est. Dealer Margin on This Car$1,831
Percentile30% of inventory is priced lower
Days on Lot53 days
What Others Paid (Last 30 Days)
Cars Sold2189
Avg Markup-$818
Median Markup-$790
Best Deal-$1,228
Worst Deal-$521
% Sold Below MSRP100%
Avg Days to Sell32 days
Dealer Profile
Inventory210 vehicles
Avg Markup (All Models)-$1,136
Avg Markup (K4)-$621
% Below MSRP100%
Avg Days to Sell24 days
Avg Sold Markup-$1,227
Cheaper K4 GT-Line Inventory
Dean McCrary KiaMobile, AL
-$1,228$28,33753d
Greenway Kia At The AvenuesJacksonville, FL
-$1,228$28,33753d
Russell Barnett KiaTullahoma, TN
-$1,208$28,06253d
Airport KiaNaples, FL
-$1,208$28,06253d
Dean McCrary KiaMobile, AL
-$1,208$28,06253d
Dean McCrary KiaMobile, AL
-$1,200$27,97053d
Dean McCrary KiaMobile, AL
-$1,200$27,97053d
Jts KiaColumbia, SC
-$1,200$27,97053d
Dean McCrary KiaMobile, AL
-$1,200$27,97053d
Serra Kia of GardendaleGardendale, AL
-$1,200$27,97053d