Negotiation Guide
Opening Offer
$26,725
Fair Price
$28,225
Walk Away Above
$28,747
- • Recent buyers paid ~$817 below MSRP
- • Sitting 48 days (avg 27) — extra leverage
Price Breakdown
Est. Dealer Cost$26,343
Est. Invoice$27,221
Holdback (est.)$878
MSRP (Sticker)$29,270
Asking Price$28,398
Markup-$872
Est. Dealer Margin on This Car$2,055
Percentile45% of inventory is priced lower
Days on Lot48 days
What Others Paid (Last 30 Days)
Cars Sold2124
Avg Markup-$817
Median Markup-$790
Best Deal-$1,228
Worst Deal-$521
% Sold Below MSRP100%
Avg Days to Sell27 days
Dealer Profile
Inventory345 vehicles
Avg Markup (All Models)-$678
Avg Markup (K4)-$435
% Below MSRP39%
Avg Days to Sell31 days
Avg Sold Markup-$714
Cheaper K4 GT-Line Inventory
Dean McCrary KiaMobile, AL
-$1,228$28,33748d
Greenway Kia At The AvenuesJacksonville, FL
-$1,228$28,33748d
Airport KiaNaples, FL
-$1,208$28,06248d
Russell Barnett KiaTullahoma, TN
-$1,208$28,06248d
Dean McCrary KiaMobile, AL
-$1,208$28,06248d
Dean McCrary KiaMobile, AL
-$1,200$27,97048d
Dean McCrary KiaMobile, AL
-$1,200$27,97048d
Jts KiaColumbia, SC
-$1,200$27,97048d
Dean McCrary KiaMobile, AL
-$1,200$27,97048d
Serra Kia of GardendaleGardendale, AL
-$1,200$27,97048d