Negotiation Guide
Opening Offer
$25,504
Fair Price
$27,004
Walk Away Above
$27,517
- • Recent buyers paid ~$820 below MSRP
- • Sitting 52 days (avg 30) — extra leverage
Price Breakdown
Est. Dealer Cost$25,227
Est. Invoice$26,068
Holdback (est.)$841
MSRP (Sticker)$28,030
Asking Price$27,317
Markup-$713
Est. Dealer Margin on This Car$2,090
Percentile64% of inventory is priced lower
Days on Lot52 days
What Others Paid (Last 30 Days)
Cars Sold1934
Avg Markup-$820
Median Markup-$791
Best Deal-$1,228
Worst Deal-$521
% Sold Below MSRP100%
Avg Days to Sell30 days
Dealer Profile
Inventory196 vehicles
Avg Markup (All Models)-$953
Avg Markup (K4)-$604
% Below MSRP100%
Avg Days to Sell23 days
Avg Sold Markup-$1,077
Cheaper K4 GT-Line Inventory
Dean McCrary KiaMobile, AL
-$1,228$28,33752d
Greenway Kia At The AvenuesJacksonville, FL
-$1,228$28,33752d
Airport KiaNaples, FL
-$1,208$28,06252d
Russell Barnett KiaTullahoma, TN
-$1,208$28,06252d
Dean McCrary KiaMobile, AL
-$1,208$28,06252d
Dean McCrary KiaMobile, AL
-$1,200$27,97052d
Dean McCrary KiaMobile, AL
-$1,200$27,97052d
Jts KiaColumbia, SC
-$1,200$27,97052d
Dean McCrary KiaMobile, AL
-$1,200$27,97052d
Serra Kia of GardendaleGardendale, AL
-$1,200$27,97052d