Negotiation Guide
Opening Offer
$24,920
Fair Price
$26,420
Walk Away Above
$26,933
- • Recent buyers paid ~$819 below MSRP
- • Sitting 49 days (avg 28) — extra leverage
Price Breakdown
Est. Dealer Cost$24,701
Est. Invoice$25,524
Holdback (est.)$823
MSRP (Sticker)$27,445
Asking Price$26,474
Markup-$971
Est. Dealer Margin on This Car$1,774
Percentile28% of inventory is priced lower
Days on Lot49 days
What Others Paid (Last 30 Days)
Cars Sold2405
Avg Markup-$819
Median Markup-$790
Best Deal-$1,228
Worst Deal-$521
% Sold Below MSRP100%
Avg Days to Sell28 days
Dealer Profile
Inventory362 vehicles
Avg Markup (All Models)-$1,077
Avg Markup (K4)-$750
% Below MSRP100%
Avg Days to Sell21 days
Avg Sold Markup-$1,070
Cheaper K4 GT-Line Inventory
Dean McCrary KiaMobile, AL
-$1,228$28,33749d
Greenway Kia At The AvenuesJacksonville, FL
-$1,228$28,33749d
Airport KiaNaples, FL
-$1,208$28,06249d
Russell Barnett KiaTullahoma, TN
-$1,208$28,06249d
Dean McCrary KiaMobile, AL
-$1,208$28,06249d
Dean McCrary KiaMobile, AL
-$1,200$27,97049d
Dean McCrary KiaMobile, AL
-$1,200$27,97049d
Jts KiaColumbia, SC
-$1,200$27,97049d
Dean McCrary KiaMobile, AL
-$1,200$27,97049d
Serra Kia of GardendaleGardendale, AL
-$1,200$27,97049d