Negotiation Guide
Opening Offer
$27,022
Fair Price
$28,522
Walk Away Above
$29,078
- • Recent buyers paid ~$924 below MSRP
- • Sitting 82 days (avg 50) — extra leverage
Price Breakdown
Est. Dealer Cost$26,672
Est. Invoice$27,561
Holdback (est.)$889
MSRP (Sticker)$29,635
Asking Price$28,645
Markup-$990
Est. Dealer Margin on This Car$1,974
Percentile42% of inventory is priced lower
Days on Lot82 days
What Others Paid (Last 30 Days)
Cars Sold347
Avg Markup-$924
Median Markup-$878
Best Deal-$1,359
Worst Deal-$579
% Sold Below MSRP100%
Avg Days to Sell50 days
Dealer Profile
Inventory418 vehicles
Avg Markup (All Models)-$1,175
Avg Markup (K4)-$713
% Below MSRP38%
Avg Days to Sell38 days
Avg Sold Markup-$1,248
Cheaper K4 GT-Line Turbo Inventory
Serra Kia of GardendaleGardendale, AL
-$1,359$31,30689d
Kia of LagrangeLa Grange, GA
-$1,347$30,85389d
Dillon KiaBoise, ID
-$1,327$31,14889d
Hutchinson KiaMacon, GA
-$1,319$30,48689d
Peltier Kia LongviewLongview, TX
-$1,311$30,66489d
Ray Skillman KiaIndianapolis, IN
-$1,311$30,66489d
Peltier Kia LongviewLongview, TX
-$1,307$30,87389d
Elk Grove KiaElk Grove, CA
-$1,299$30,78189d
Regal KiaLakeland, FL
-$1,289$32,02180d
Dillon KiaBoise, ID
-$1,279$30,50689d