Negotiation Guide
Opening Offer
$27,351
Fair Price
$28,851
Walk Away Above
$29,390
- • Recent buyers paid ~$924 below MSRP
- • Sitting 76 days (avg 50) — extra leverage
Price Breakdown
Est. Dealer Cost$26,937
Est. Invoice$27,835
Holdback (est.)$898
MSRP (Sticker)$29,930
Asking Price$28,921
Markup-$1,009
Est. Dealer Margin on This Car$1,984
Percentile39% of inventory is priced lower
Days on Lot76 days
What Others Paid (Last 30 Days)
Cars Sold347
Avg Markup-$924
Median Markup-$878
Best Deal-$1,359
Worst Deal-$579
% Sold Below MSRP100%
Avg Days to Sell50 days
Dealer Profile
Inventory259 vehicles
Avg Markup (All Models)-$1,250
Avg Markup (K4)-$787
% Below MSRP100%
Avg Days to Sell41 days
Avg Sold Markup-$1,185
Cheaper K4 GT-Line Turbo Inventory
Serra Kia of GardendaleGardendale, AL
-$1,359$31,30690d
Kia of LagrangeLa Grange, GA
-$1,347$30,85390d
Dillon KiaBoise, ID
-$1,327$31,14890d
Hutchinson KiaMacon, GA
-$1,319$30,48690d
Peltier Kia LongviewLongview, TX
-$1,311$30,66490d
Ray Skillman KiaIndianapolis, IN
-$1,311$30,66490d
Peltier Kia LongviewLongview, TX
-$1,307$30,87390d
Elk Grove KiaElk Grove, CA
-$1,299$30,78190d
Regal KiaLakeland, FL
-$1,289$32,02181d
Dillon KiaBoise, ID
-$1,279$30,50690d