Deal Sheet: 2026 K4 GT-Line Turbo

Kia of Laurel · Laurel, MS · VIN: 3KPFW4DC1TE361737

Negotiation Guide

Opening Offer

$27,057

Fair Price

$28,557

Walk Away Above

$29,096

• Recent buyers paid ~$924 below MSRP
• Sitting 76 days (avg 50) — extra leverage

Price Breakdown

Est. Dealer Cost$26,672

Est. Invoice$27,561

Holdback (est.)$889

MSRP (Sticker)$29,635

Asking Price$28,645

Markup-$990

Est. Dealer Margin on This Car$1,974

Percentile42% of inventory is priced lower

Days on Lot76 days

What Others Paid (Last 30 Days)

Cars Sold347

Avg Markup-$924

Median Markup-$878

Best Deal-$1,359

Worst Deal-$579

% Sold Below MSRP100%

Avg Days to Sell50 days

Dealer Profile

Inventory72 vehicles

Avg Markup (All Models)-$934

Avg Markup (K4)-$663

% Below MSRP100%

Avg Days to Sell44 days

Avg Sold Markup-$976

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