Deal Sheet: 2026 K4 Hatchback GT-Line

Team Kia of El Cajon · El Cajon, CA · VIN: 3KPFU5DE4TE363446

Negotiation Guide

Opening Offer

$26,851

Fair Price

$28,351

Walk Away Above

$28,843

• Recent buyers paid ~$819 below MSRP
• Sitting 75 days (avg 48) — extra leverage

Price Breakdown

Est. Dealer Cost$26,402

Est. Invoice$27,282

Holdback (est.)$880

MSRP (Sticker)$29,335

Asking Price$28,575

Markup-$760

Est. Dealer Margin on This Car$2,174

Percentile59% of inventory is priced lower

Days on Lot75 days

What Others Paid (Last 30 Days)

Cars Sold583

Avg Markup-$819

Median Markup-$785

Best Deal-$1,141

Worst Deal-$530

% Sold Below MSRP100%

Avg Days to Sell48 days

Dealer Profile

Inventory384 vehicles

Avg Markup (All Models)-$892

Avg Markup (K4 Hatchback)-$675

% Below MSRP100%

Avg Days to Sell48 days

Avg Sold Markup-$767

Cheaper K4 Hatchback GT-Line Inventory

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-$1,214$29,61681d

Destination KiaAlbany, NY

-$1,169$29,39657d

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-$1,168$29,21290d

University KiaDurham, NC

-$1,159$29,12136d

Kia of LagrangeLa Grange, GA

-$1,154$28,91115d

Dyer KiaLake Wales, FL

-$1,150$29,12036d

Regal KiaLakeland, FL

-$1,150$29,07523d

Sunset Kia of SarasotaSarasota, FL

-$1,149$28,89115d

Kia Country of SavannahSavannah, GA

-$1,148$28,88236d

Altoona Courtesy KiaAltoona, PA

-$1,145$29,09536d