Deal Sheet: 2026 K4 Hatchback GT-Line Turbo

Serra Kia of Gardendale · Gardendale, AL · VIN: 3KPFU5DC2TE287983

Negotiation Guide

Opening Offer

$27,731

Fair Price

$29,231

Walk Away Above

$29,800

• Recent buyers paid ~$937 below MSRP
• Sitting 90 days (avg 54) — extra leverage

Price Breakdown

Est. Dealer Cost$27,333

Est. Invoice$28,244

Holdback (est.)$911

MSRP (Sticker)$30,370

Asking Price$29,321

Markup-$1,049

Est. Dealer Margin on This Car$1,988

Percentile35% of inventory is priced lower

Days on Lot90 days

What Others Paid (Last 30 Days)

Cars Sold367

Avg Markup-$937

Median Markup-$893

Best Deal-$1,287

Worst Deal-$591

% Sold Below MSRP100%

Avg Days to Sell54 days

Dealer Profile

Inventory116 vehicles

Avg Markup (All Models)-$1,118

Avg Markup (K4 Hatchback)-$1,143

% Below MSRP100%

Avg Days to Sell40 days

Avg Sold Markup-$1,163

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