Negotiation Guide
Opening Offer
$22,882
Fair Price
$24,382
Walk Away Above
$24,706
- • Recent buyers paid ~$444 below MSRP
- • Sitting 49 days (avg 27) — extra leverage
Price Breakdown
Est. Dealer Cost$22,527
Est. Invoice$23,278
Holdback (est.)$751
MSRP (Sticker)$25,030
Asking Price$24,418
Markup-$612
Est. Dealer Margin on This Car$1,891
Percentile20% of inventory is priced lower
Days on Lot49 days
What Others Paid (Last 30 Days)
Cars Sold5339
Avg Markup-$444
Median Markup-$383
Best Deal-$729
Worst Deal-$239
% Sold Below MSRP100%
Avg Days to Sell27 days
Dealer Profile
Inventory186 vehicles
Avg Markup (All Models)-$1,236
Avg Markup (K4)-$656
% Below MSRP100%
Avg Days to Sell22 days
Avg Sold Markup-$1,235
Cheaper K4 LXS Inventory
Dulles KiaLeesburg, VA
-$757$24,31349d
Greenway Kia West Palm BeachWest Palm Beach, FL
-$757$24,31349d
Matthews Kia of ClayLiverpool, NY
-$757$24,31349d
Kia AutosportPensacola, FL
-$757$24,31349d
Kia of Myrtle BeachMyrtle Beach, SC
-$736$25,04412d
University KiaHuntsville, AL
-$735$25,0405d
Kia of AndersonPendleton, SC
-$733$24,8070d
Greenway Kia West Palm BeachWest Palm Beach, FL
-$729$23,94649d
Lou Sobh KiaCumming, GA
-$729$23,94649d
Kia AutosportPensacola, FL
-$729$23,94649d