Negotiation Guide
Opening Offer
$23,070
Fair Price
$24,570
Walk Away Above
$24,895
- • Recent buyers paid ~$443 below MSRP
- • Sitting 51 days (avg 28) — extra leverage
Price Breakdown
Est. Dealer Cost$22,698
Est. Invoice$23,455
Holdback (est.)$757
MSRP (Sticker)$25,220
Asking Price$24,812
Markup-$408
Est. Dealer Margin on This Car$2,114
Percentile46% of inventory is priced lower
Days on Lot51 days
What Others Paid (Last 30 Days)
Cars Sold4440
Avg Markup-$443
Median Markup-$383
Best Deal-$729
Worst Deal-$239
% Sold Below MSRP100%
Avg Days to Sell28 days
Dealer Profile
Inventory534 vehicles
Avg Markup (All Models)-$865
Avg Markup (K4)-$408
% Below MSRP46%
Avg Days to Sell33 days
Avg Sold Markup-$883
Cheaper K4 LXS Inventory
Dulles KiaLeesburg, VA
-$757$24,31351d
Greenway Kia West Palm BeachWest Palm Beach, FL
-$757$24,31351d
Matthews Kia of ClayLiverpool, NY
-$757$24,31351d
Kia AutosportPensacola, FL
-$757$24,31351d
Kia of Myrtle BeachMyrtle Beach, SC
-$736$25,04414d
University KiaHuntsville, AL
-$735$25,0407d
Kia of AndersonPendleton, SC
-$733$24,8072d
Greenway Kia West Palm BeachWest Palm Beach, FL
-$729$23,94651d
Lou Sobh KiaCumming, GA
-$729$23,94651d
Kia AutosportPensacola, FL
-$729$23,94651d