Negotiation Guide
Opening Offer
$23,061
Fair Price
$24,561
Walk Away Above
$24,890
- • Recent buyers paid ~$444 below MSRP
- • Sitting 50 days (avg 27) — extra leverage
Price Breakdown
Est. Dealer Cost$22,698
Est. Invoice$23,455
Holdback (est.)$757
MSRP (Sticker)$25,220
Asking Price$24,579
Markup-$641
Est. Dealer Margin on This Car$1,881
Percentile9% of inventory is priced lower
Days on Lot50 days
What Others Paid (Last 30 Days)
Cars Sold5339
Avg Markup-$444
Median Markup-$383
Best Deal-$729
Worst Deal-$239
% Sold Below MSRP100%
Avg Days to Sell27 days
Dealer Profile
Inventory292 vehicles
Avg Markup (All Models)-$1,054
Avg Markup (K4)-$641
% Below MSRP52%
Avg Days to Sell30 days
Avg Sold Markup-$1,172
Cheaper K4 LXS Inventory
Dulles KiaLeesburg, VA
-$757$24,31350d
Greenway Kia West Palm BeachWest Palm Beach, FL
-$757$24,31350d
Matthews Kia of ClayLiverpool, NY
-$757$24,31350d
Kia AutosportPensacola, FL
-$757$24,31350d
Kia of Myrtle BeachMyrtle Beach, SC
-$736$25,04413d
University KiaHuntsville, AL
-$735$25,0406d
Kia of AndersonPendleton, SC
-$733$24,8071d
Greenway Kia West Palm BeachWest Palm Beach, FL
-$729$23,94650d
Lou Sobh KiaCumming, GA
-$729$23,94650d
Kia AutosportPensacola, FL
-$729$23,94650d