Negotiation Guide
Opening Offer
$22,715
Fair Price
$24,215
Walk Away Above
$24,520
- • Recent buyers paid ~$444 below MSRP
- • Sitting 45 days (avg 27) — extra leverage
Price Breakdown
Est. Dealer Cost$22,343
Est. Invoice$23,087
Holdback (est.)$745
MSRP (Sticker)$24,825
Asking Price$24,442
Markup-$383
Est. Dealer Margin on This Car$2,100
Percentile57% of inventory is priced lower
Days on Lot45 days
What Others Paid (Last 30 Days)
Cars Sold5339
Avg Markup-$444
Median Markup-$383
Best Deal-$729
Worst Deal-$239
% Sold Below MSRP100%
Avg Days to Sell27 days
Dealer Profile
Inventory355 vehicles
Avg Markup (All Models)-$854
Avg Markup (K4)-$402
% Below MSRP19%
Avg Days to Sell42 days
Avg Sold Markup-$899
Cheaper K4 LXS Inventory
Dulles KiaLeesburg, VA
-$757$24,31350d
Greenway Kia West Palm BeachWest Palm Beach, FL
-$757$24,31350d
Matthews Kia of ClayLiverpool, NY
-$757$24,31350d
Kia AutosportPensacola, FL
-$757$24,31350d
Kia of Myrtle BeachMyrtle Beach, SC
-$736$25,04413d
University KiaHuntsville, AL
-$735$25,0406d
Kia of AndersonPendleton, SC
-$733$24,8071d
Greenway Kia West Palm BeachWest Palm Beach, FL
-$729$23,94650d
Lou Sobh KiaCumming, GA
-$729$23,94650d
Kia AutosportPensacola, FL
-$729$23,94650d