Negotiation Guide
Opening Offer
$22,691
Fair Price
$24,191
Walk Away Above
$24,413
- • Recent buyers paid ~$444 below MSRP
Price Breakdown
Est. Dealer Cost$22,172
Est. Invoice$22,911
Holdback (est.)$739
MSRP (Sticker)$24,635
Asking Price$24,396
Markup-$239
Est. Dealer Margin on This Car$2,225
Percentile100% of inventory is priced lower
Days on Lot27 days
What Others Paid (Last 30 Days)
Cars Sold5922
Avg Markup-$444
Median Markup-$383
Best Deal-$757
Worst Deal-$239
% Sold Below MSRP100%
Avg Days to Sell44 days
Dealer Profile
Inventory437 vehicles
Avg Markup (All Models)-$579
Avg Markup (K4)-$349
% Below MSRP100%
Avg Days to Sell43 days
Avg Sold Markup-$544
Cheaper K4 LXS Inventory
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Dulles KiaLeesburg, VA
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Step One Kia Fort Walton BeachFt. Walton Beach, FL
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Kia of AndersonPendleton, SC
-$740$25,07037d
Werner KiaTallahassee, FL
-$740$25,07037d
Kia Country of SavannahSavannah, GA
-$738$25,05720d
Kia of Myrtle BeachMyrtle Beach, SC
-$736$25,04453d
University KiaHuntsville, AL
-$735$25,04046d