Negotiation Guide
Opening Offer
$22,787
Fair Price
$24,287
Walk Away Above
$24,611
- • Recent buyers paid ~$443 below MSRP
- • Sitting 51 days (avg 28) — extra leverage
Price Breakdown
Est. Dealer Cost$22,442
Est. Invoice$23,190
Holdback (est.)$748
MSRP (Sticker)$24,935
Asking Price$24,304
Markup-$631
Est. Dealer Margin on This Car$1,863
Percentile11% of inventory is priced lower
Days on Lot51 days
What Others Paid (Last 30 Days)
Cars Sold4440
Avg Markup-$443
Median Markup-$383
Best Deal-$729
Worst Deal-$239
% Sold Below MSRP100%
Avg Days to Sell28 days
Dealer Profile
Inventory444 vehicles
Avg Markup (All Models)-$929
Avg Markup (K4)-$477
% Below MSRP22%
Avg Days to Sell32 days
Avg Sold Markup-$987
Cheaper K4 LXS Inventory
Dulles KiaLeesburg, VA
-$757$24,31351d
Greenway Kia West Palm BeachWest Palm Beach, FL
-$757$24,31351d
Matthews Kia of ClayLiverpool, NY
-$757$24,31351d
Kia AutosportPensacola, FL
-$757$24,31351d
Kia of Myrtle BeachMyrtle Beach, SC
-$736$25,04414d
University KiaHuntsville, AL
-$735$25,0407d
Kia of AndersonPendleton, SC
-$733$24,8072d
Greenway Kia West Palm BeachWest Palm Beach, FL
-$729$23,94651d
Lou Sobh KiaCumming, GA
-$729$23,94651d
Kia AutosportPensacola, FL
-$729$23,94651d