Negotiation Guide
Opening Offer
$22,873
Fair Price
$24,373
Walk Away Above
$24,701
- • Recent buyers paid ~$443 below MSRP
- • Sitting 52 days (avg 28) — extra leverage
Price Breakdown
Est. Dealer Cost$22,527
Est. Invoice$23,278
Holdback (est.)$751
MSRP (Sticker)$25,030
Asking Price$24,421
Markup-$609
Est. Dealer Margin on This Car$1,894
Percentile27% of inventory is priced lower
Days on Lot52 days
What Others Paid (Last 30 Days)
Cars Sold4440
Avg Markup-$443
Median Markup-$383
Best Deal-$729
Worst Deal-$239
% Sold Below MSRP100%
Avg Days to Sell28 days
Dealer Profile
Inventory203 vehicles
Avg Markup (All Models)-$1,094
Avg Markup (K4)-$650
% Below MSRP100%
Avg Days to Sell25 days
Avg Sold Markup-$1,139
Cheaper K4 LXS Inventory
Dulles KiaLeesburg, VA
-$757$24,31352d
Greenway Kia West Palm BeachWest Palm Beach, FL
-$757$24,31352d
Matthews Kia of ClayLiverpool, NY
-$757$24,31352d
Kia AutosportPensacola, FL
-$757$24,31352d
Kia of Myrtle BeachMyrtle Beach, SC
-$736$25,04415d
University KiaHuntsville, AL
-$735$25,0408d
Kia of AndersonPendleton, SC
-$733$24,8073d
Greenway Kia West Palm BeachWest Palm Beach, FL
-$729$23,94652d
Lou Sobh KiaCumming, GA
-$729$23,94652d
Kia AutosportPensacola, FL
-$729$23,94652d