Negotiation Guide
Opening Offer
$22,551
Fair Price
$24,051
Walk Away Above
$24,343
- • Recent buyers paid ~$443 below MSRP
- • Sitting 44 days (avg 28) — extra leverage
Price Breakdown
Est. Dealer Cost$22,172
Est. Invoice$22,911
Holdback (est.)$739
MSRP (Sticker)$24,635
Asking Price$24,054
Markup-$581
Est. Dealer Margin on This Car$1,883
Percentile40% of inventory is priced lower
Days on Lot44 days
What Others Paid (Last 30 Days)
Cars Sold4440
Avg Markup-$443
Median Markup-$383
Best Deal-$729
Worst Deal-$239
% Sold Below MSRP100%
Avg Days to Sell28 days
Dealer Profile
Inventory139 vehicles
Avg Markup (All Models)-$1,302
Avg Markup (K4)-$588
% Below MSRP100%
Avg Days to Sell25 days
Avg Sold Markup-$1,306
Cheaper K4 LXS Inventory
Dulles KiaLeesburg, VA
-$757$24,31351d
Greenway Kia West Palm BeachWest Palm Beach, FL
-$757$24,31351d
Matthews Kia of ClayLiverpool, NY
-$757$24,31351d
Kia AutosportPensacola, FL
-$757$24,31351d
Kia of Myrtle BeachMyrtle Beach, SC
-$736$25,04414d
University KiaHuntsville, AL
-$735$25,0407d
Kia of AndersonPendleton, SC
-$733$24,8072d
Greenway Kia West Palm BeachWest Palm Beach, FL
-$729$23,94651d
Lou Sobh KiaCumming, GA
-$729$23,94651d
Kia AutosportPensacola, FL
-$729$23,94651d