Negotiation Guide
Opening Offer
$23,463
Fair Price
$24,963
Walk Away Above
$25,266
- • Recent buyers paid ~$443 below MSRP
- • Sitting 46 days (avg 28) — extra leverage
Price Breakdown
Est. Dealer Cost$23,013
Est. Invoice$23,780
Holdback (est.)$767
MSRP (Sticker)$25,570
Asking Price$25,106
Markup-$464
Est. Dealer Margin on This Car$2,093
Percentile41% of inventory is priced lower
Days on Lot46 days
What Others Paid (Last 30 Days)
Cars Sold4440
Avg Markup-$443
Median Markup-$383
Best Deal-$729
Worst Deal-$239
% Sold Below MSRP100%
Avg Days to Sell28 days
Dealer Profile
Inventory444 vehicles
Avg Markup (All Models)-$929
Avg Markup (K4)-$477
% Below MSRP22%
Avg Days to Sell32 days
Avg Sold Markup-$987
Cheaper K4 LXS Inventory
Dulles KiaLeesburg, VA
-$757$24,31351d
Greenway Kia West Palm BeachWest Palm Beach, FL
-$757$24,31351d
Matthews Kia of ClayLiverpool, NY
-$757$24,31351d
Kia AutosportPensacola, FL
-$757$24,31351d
Kia of Myrtle BeachMyrtle Beach, SC
-$736$25,04414d
University KiaHuntsville, AL
-$735$25,0407d
Kia of AndersonPendleton, SC
-$733$24,8072d
Greenway Kia West Palm BeachWest Palm Beach, FL
-$729$23,94651d
Lou Sobh KiaCumming, GA
-$729$23,94651d
Kia AutosportPensacola, FL
-$729$23,94651d