Negotiation Guide
Opening Offer
$23,467
Fair Price
$24,967
Walk Away Above
$25,324
- • Recent buyers paid ~$444 below MSRP
- • Sitting 90 days (avg 44) — extra leverage
Price Breakdown
Est. Dealer Cost$23,112
Est. Invoice$23,882
Holdback (est.)$770
MSRP (Sticker)$25,680
Asking Price$25,199
Markup-$481
Est. Dealer Margin on This Car$2,087
Percentile41% of inventory is priced lower
Days on Lot90 days
What Others Paid (Last 30 Days)
Cars Sold5922
Avg Markup-$444
Median Markup-$383
Best Deal-$757
Worst Deal-$239
% Sold Below MSRP100%
Avg Days to Sell44 days
Dealer Profile
Inventory331 vehicles
Avg Markup (All Models)-$755
Avg Markup (K4)-$518
% Below MSRP100%
Avg Days to Sell46 days
Avg Sold Markup-$804
Cheaper K4 LXS Inventory
Herrnstein KiaChillicothe, OH
-$781$25,0249d
Smart Kia of DavenportDavenport, IA
-$778$25,0272d
Evans KiaEvans, GA
-$761$25,17427d
Dulles KiaLeesburg, VA
-$757$24,31390d
Step One Kia Fort Walton BeachFt. Walton Beach, FL
-$747$24,87337d
Kia of AndersonPendleton, SC
-$740$25,07037d
Werner KiaTallahassee, FL
-$740$25,07037d
Kia Country of SavannahSavannah, GA
-$738$25,05720d
Kia of Myrtle BeachMyrtle Beach, SC
-$736$25,04453d
University KiaHuntsville, AL
-$735$25,04046d