Negotiation Guide
Opening Offer
$23,357
Fair Price
$24,857
Walk Away Above
$25,079
- • Recent buyers paid ~$443 below MSRP
Price Breakdown
Est. Dealer Cost$22,770
Est. Invoice$23,529
Holdback (est.)$759
MSRP (Sticker)$25,300
Asking Price$24,879
Markup-$421
Est. Dealer Margin on This Car$2,109
Percentile43% of inventory is priced lower
Days on Lot12 days
What Others Paid (Last 30 Days)
Cars Sold4440
Avg Markup-$443
Median Markup-$383
Best Deal-$729
Worst Deal-$239
% Sold Below MSRP100%
Avg Days to Sell28 days
Dealer Profile
Inventory134 vehicles
Avg Markup (All Models)-$922
Avg Markup (K4)-$404
% Below MSRP100%
Avg Days to Sell26 days
Avg Sold Markup-$838
Cheaper K4 LXS Inventory
Dulles KiaLeesburg, VA
-$757$24,31351d
Greenway Kia West Palm BeachWest Palm Beach, FL
-$757$24,31351d
Matthews Kia of ClayLiverpool, NY
-$757$24,31351d
Kia AutosportPensacola, FL
-$757$24,31351d
Kia of Myrtle BeachMyrtle Beach, SC
-$736$25,04414d
University KiaHuntsville, AL
-$735$25,0407d
Kia of AndersonPendleton, SC
-$733$24,8072d
Greenway Kia West Palm BeachWest Palm Beach, FL
-$729$23,94651d
Lou Sobh KiaCumming, GA
-$729$23,94651d
Kia AutosportPensacola, FL
-$729$23,94651d