Negotiation Guide
Opening Offer
$22,992
Fair Price
$24,492
Walk Away Above
$24,714
- • Recent buyers paid ~$443 below MSRP
Price Breakdown
Est. Dealer Cost$22,442
Est. Invoice$23,190
Holdback (est.)$748
MSRP (Sticker)$24,935
Asking Price$24,535
Markup-$400
Est. Dealer Margin on This Car$2,094
Percentile49% of inventory is priced lower
Days on Lot14 days
What Others Paid (Last 30 Days)
Cars Sold4440
Avg Markup-$443
Median Markup-$383
Best Deal-$729
Worst Deal-$239
% Sold Below MSRP100%
Avg Days to Sell28 days
Dealer Profile
Inventory169 vehicles
Avg Markup (All Models)-$755
Avg Markup (K4)-$529
% Below MSRP100%
Avg Days to Sell23 days
Avg Sold Markup-$785
Cheaper K4 LXS Inventory
Dulles KiaLeesburg, VA
-$757$24,31351d
Greenway Kia West Palm BeachWest Palm Beach, FL
-$757$24,31351d
Matthews Kia of ClayLiverpool, NY
-$757$24,31351d
Kia AutosportPensacola, FL
-$757$24,31351d
Kia of Myrtle BeachMyrtle Beach, SC
-$736$25,04414d
University KiaHuntsville, AL
-$735$25,0407d
Kia of AndersonPendleton, SC
-$733$24,8072d
Greenway Kia West Palm BeachWest Palm Beach, FL
-$729$23,94651d
Lou Sobh KiaCumming, GA
-$729$23,94651d
Kia AutosportPensacola, FL
-$729$23,94651d