Negotiation Guide
Opening Offer
$22,917
Fair Price
$24,417
Walk Away Above
$24,724
- • Recent buyers paid ~$443 below MSRP
- • Sitting 47 days (avg 28) — extra leverage
Price Breakdown
Est. Dealer Cost$22,527
Est. Invoice$23,278
Holdback (est.)$751
MSRP (Sticker)$25,030
Asking Price$24,653
Markup-$377
Est. Dealer Margin on This Car$2,126
Percentile63% of inventory is priced lower
Days on Lot47 days
What Others Paid (Last 30 Days)
Cars Sold4440
Avg Markup-$443
Median Markup-$383
Best Deal-$729
Worst Deal-$239
% Sold Below MSRP100%
Avg Days to Sell28 days
Dealer Profile
Inventory381 vehicles
Avg Markup (All Models)-$968
Avg Markup (K4)-$361
% Below MSRP56%
Avg Days to Sell33 days
Avg Sold Markup-$928
Cheaper K4 LXS Inventory
Dulles KiaLeesburg, VA
-$757$24,31353d
Greenway Kia West Palm BeachWest Palm Beach, FL
-$757$24,31353d
Matthews Kia of ClayLiverpool, NY
-$757$24,31353d
Kia AutosportPensacola, FL
-$757$24,31353d
Kia of Myrtle BeachMyrtle Beach, SC
-$736$25,04416d
University KiaHuntsville, AL
-$735$25,0409d
Kia of AndersonPendleton, SC
-$733$24,8074d
Greenway Kia West Palm BeachWest Palm Beach, FL
-$729$23,94653d
Lou Sobh KiaCumming, GA
-$729$23,94653d
Kia AutosportPensacola, FL
-$729$23,94653d