Negotiation Guide
Opening Offer
$22,779
Fair Price
$24,279
Walk Away Above
$24,615
- • Recent buyers paid ~$444 below MSRP
- • Sitting 84 days (avg 44) — extra leverage
Price Breakdown
Est. Dealer Cost$22,455
Est. Invoice$23,204
Holdback (est.)$749
MSRP (Sticker)$24,950
Asking Price$24,316
Markup-$634
Est. Dealer Margin on This Car$1,861
Percentile10% of inventory is priced lower
Days on Lot84 days
What Others Paid (Last 30 Days)
Cars Sold5922
Avg Markup-$444
Median Markup-$383
Best Deal-$757
Worst Deal-$239
% Sold Below MSRP100%
Avg Days to Sell44 days
Dealer Profile
Inventory268 vehicles
Avg Markup (All Models)-$1,131
Avg Markup (K4)-$774
% Below MSRP100%
Avg Days to Sell42 days
Avg Sold Markup-$1,191
Cheaper K4 LXS Inventory
Herrnstein KiaChillicothe, OH
-$781$25,0248d
Smart Kia of DavenportDavenport, IA
-$778$25,0271d
Evans KiaEvans, GA
-$761$25,17426d
Dulles KiaLeesburg, VA
-$757$24,31389d
Step One Kia Fort Walton BeachFt. Walton Beach, FL
-$747$24,87336d
Kia of AndersonPendleton, SC
-$740$25,07036d
Werner KiaTallahassee, FL
-$740$25,07036d
Kia Country of SavannahSavannah, GA
-$738$25,05719d
Kia of Myrtle BeachMyrtle Beach, SC
-$736$25,04452d
University KiaHuntsville, AL
-$735$25,04045d