Negotiation Guide
Opening Offer
$22,864
Fair Price
$24,364
Walk Away Above
$24,697
- • Recent buyers paid ~$443 below MSRP
- • Sitting 53 days (avg 28) — extra leverage
Price Breakdown
Est. Dealer Cost$22,527
Est. Invoice$23,278
Holdback (est.)$751
MSRP (Sticker)$25,030
Asking Price$24,421
Markup-$609
Est. Dealer Margin on This Car$1,894
Percentile27% of inventory is priced lower
Days on Lot53 days
What Others Paid (Last 30 Days)
Cars Sold4440
Avg Markup-$443
Median Markup-$383
Best Deal-$729
Worst Deal-$239
% Sold Below MSRP100%
Avg Days to Sell28 days
Dealer Profile
Inventory685 vehicles
Avg Markup (All Models)-$1,150
Avg Markup (K4)-$757
% Below MSRP62%
Avg Days to Sell35 days
Avg Sold Markup-$1,208
Cheaper K4 LXS Inventory
Dulles KiaLeesburg, VA
-$757$24,31353d
Greenway Kia West Palm BeachWest Palm Beach, FL
-$757$24,31353d
Matthews Kia of ClayLiverpool, NY
-$757$24,31353d
Kia AutosportPensacola, FL
-$757$24,31353d
Kia of Myrtle BeachMyrtle Beach, SC
-$736$25,04416d
University KiaHuntsville, AL
-$735$25,0409d
Kia of AndersonPendleton, SC
-$733$24,8074d
Greenway Kia West Palm BeachWest Palm Beach, FL
-$729$23,94653d
Lou Sobh KiaCumming, GA
-$729$23,94653d
Kia AutosportPensacola, FL
-$729$23,94653d