Negotiation Guide
Opening Offer
$23,232
Fair Price
$24,732
Walk Away Above
$24,954
- • Recent buyers paid ~$443 below MSRP
Price Breakdown
Est. Dealer Cost$22,658
Est. Invoice$23,413
Holdback (est.)$755
MSRP (Sticker)$25,175
Asking Price$24,736
Markup-$439
Est. Dealer Margin on This Car$2,079
Percentile42% of inventory is priced lower
Days on Lot14 days
What Others Paid (Last 30 Days)
Cars Sold4440
Avg Markup-$443
Median Markup-$383
Best Deal-$729
Worst Deal-$239
% Sold Below MSRP100%
Avg Days to Sell28 days
Dealer Profile
Inventory380 vehicles
Avg Markup (All Models)-$866
Avg Markup (K4)-$402
% Below MSRP19%
Avg Days to Sell45 days
Avg Sold Markup-$907
Cheaper K4 LXS Inventory
Dulles KiaLeesburg, VA
-$757$24,31353d
Greenway Kia West Palm BeachWest Palm Beach, FL
-$757$24,31353d
Matthews Kia of ClayLiverpool, NY
-$757$24,31353d
Kia AutosportPensacola, FL
-$757$24,31353d
Kia of Myrtle BeachMyrtle Beach, SC
-$736$25,04416d
University KiaHuntsville, AL
-$735$25,0409d
Kia of AndersonPendleton, SC
-$733$24,8074d
Greenway Kia West Palm BeachWest Palm Beach, FL
-$729$23,94653d
Lou Sobh KiaCumming, GA
-$729$23,94653d
Kia AutosportPensacola, FL
-$729$23,94653d