Negotiation Guide
Opening Offer
$23,356
Fair Price
$24,856
Walk Away Above
$25,078
- • Recent buyers paid ~$444 below MSRP
Price Breakdown
Est. Dealer Cost$22,770
Est. Invoice$23,529
Holdback (est.)$759
MSRP (Sticker)$25,300
Asking Price$24,996
Markup-$304
Est. Dealer Margin on This Car$2,226
Percentile84% of inventory is priced lower
Days on Lot45 days
What Others Paid (Last 30 Days)
Cars Sold5922
Avg Markup-$444
Median Markup-$383
Best Deal-$757
Worst Deal-$239
% Sold Below MSRP100%
Avg Days to Sell44 days
Dealer Profile
Inventory159 vehicles
Avg Markup (All Models)-$703
Avg Markup (K4)-$459
% Below MSRP100%
Avg Days to Sell41 days
Avg Sold Markup-$696
Cheaper K4 LXS Inventory
Herrnstein KiaChillicothe, OH
-$781$25,0248d
Smart Kia of DavenportDavenport, IA
-$778$25,0271d
Evans KiaEvans, GA
-$761$25,17426d
Dulles KiaLeesburg, VA
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Step One Kia Fort Walton BeachFt. Walton Beach, FL
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Kia of AndersonPendleton, SC
-$740$25,07036d
Werner KiaTallahassee, FL
-$740$25,07036d
Kia Country of SavannahSavannah, GA
-$738$25,05719d
Kia of Myrtle BeachMyrtle Beach, SC
-$736$25,04452d
University KiaHuntsville, AL
-$735$25,04045d