Negotiation Guide
Opening Offer
$22,894
Fair Price
$24,394
Walk Away Above
$24,712
- • Recent buyers paid ~$444 below MSRP
- • Sitting 53 days (avg 30) — extra leverage
Price Breakdown
Est. Dealer Cost$22,527
Est. Invoice$23,278
Holdback (est.)$751
MSRP (Sticker)$25,030
Asking Price$24,421
Markup-$609
Est. Dealer Margin on This Car$1,894
Percentile28% of inventory is priced lower
Days on Lot53 days
What Others Paid (Last 30 Days)
Cars Sold5149
Avg Markup-$444
Median Markup-$383
Best Deal-$729
Worst Deal-$239
% Sold Below MSRP100%
Avg Days to Sell30 days
Dealer Profile
Inventory434 vehicles
Avg Markup (All Models)-$1,194
Avg Markup (K4)-$781
% Below MSRP67%
Avg Days to Sell32 days
Avg Sold Markup-$1,181
Cheaper K4 LXS Inventory
Dulles KiaLeesburg, VA
-$757$24,31353d
Greenway Kia West Palm BeachWest Palm Beach, FL
-$757$24,31353d
Matthews Kia of ClayLiverpool, NY
-$757$24,31353d
Kia AutosportPensacola, FL
-$757$24,31353d
Step One Kia Fort Walton BeachFt. Walton Beach, FL
-$747$24,8730d
Kia of AndersonPendleton, SC
-$740$25,0700d
Werner KiaTallahassee, FL
-$740$25,0700d
Kia of Myrtle BeachMyrtle Beach, SC
-$736$25,04416d
University KiaHuntsville, AL
-$735$25,0409d
University KiaHuntsville, AL
-$735$25,0400d