Deal Sheet: 2026 Optiq Premium Sport

HERITAGE CADILLAC, INC. · Lombard, IL · VIN: 3GYK3GM49TS158995

Negotiation Guide

Opening Offer

$57,540

Fair Price

$59,040

Walk Away Above

$59,515

• Recent buyers paid ~$32 above MSRP
• Sitting 87 days (avg 33) — extra leverage

Price Breakdown

Est. Dealer Cost$52,191

Est. Invoice$53,991

Holdback (est.)$1,800

MSRP (Sticker)$59,990

Asking Price$59,990

Markup$0

Est. Dealer Margin on This Car$7,799

Percentile96% of inventory is priced lower

Days on Lot87 days

What Others Paid (Last 30 Days)

Cars Sold209

Avg Markup+$32

Median Markup$0

Best Deal-$2,403

Worst Deal+$7,320

% Sold Below MSRP95%

Avg Days to Sell33 days

Dealer Profile

Inventory80 vehicles

Avg Markup (All Models)-$110

Avg Markup (Optiq)$0

% Below MSRP100%

Avg Days to Sell24 days

Avg Sold Markup+$5

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