Deal Sheet: 2027 Optiq Premium Sport

BERGSTROM CADILLAC MADISON · Madison, WI · VIN: 3GYK3GM42VS100696

Negotiation Guide

Opening Offer

$52,223

Fair Price

$53,723

Walk Away Above

$53,711

• Recent buyers paid ~$23 above MSRP

Price Breakdown

Est. Dealer Cost$46,719

Est. Invoice$48,330

Holdback (est.)$1,611

MSRP (Sticker)$53,700

Asking Price$63,750

Markup+$10,050

Est. Dealer Margin on This Car$17,031

Percentile100% of inventory is priced lower

Days on Lot4 days

What Others Paid (Last 30 Days)

Cars Sold230

Avg Markup+$23

Median Markup$0

Best Deal-$2,403

Worst Deal+$7,320

% Sold Below MSRP95%

Avg Days to Sell34 days

Dealer Profile

Inventory12 vehicles

Avg Markup (All Models)+$838

Avg Markup (Optiq)+$10,050

% Below MSRP92%

Avg Days to Sell37 days

Avg Sold Markup+$2,471

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