Negotiation Guide
Opening Offer
$51,731
Fair Price
$53,231
Walk Away Above
$53,226
- • Recent buyers paid ~$11 above MSRP
Price Breakdown
Est. Dealer Cost$46,301
Est. Invoice$47,898
Holdback (est.)$1,597
MSRP (Sticker)$53,220
Asking Price$55,015
Markup+$1,795
Est. Dealer Margin on This Car$8,714
Percentile100% of inventory is priced lower
Days on Lot21 days
What Others Paid (Last 30 Days)
Cars Sold533
Avg Markup+$11
Median Markup$0
Best Deal-$2,545
Worst Deal+$1,795
% Sold Below MSRP95%
Avg Days to Sell30 days
Dealer Profile
Inventory92 vehicles
Avg Markup (All Models)+$23
Avg Markup (Optiq)+$1,894
% Below MSRP91%
Avg Days to Sell28 days
Avg Sold Markup-$352
Cheaper Optiq Sport Inventory
NAPLETON CADILLACOak Lawn, IL
-$2,907$55,37735d
CRESTVIEW CADILLAC, INC.Rochester, MI
-$2,634$56,48189d
VAUGHN CADILLACOttumwa, IA
-$2,500$54,29514d
CAPITOL CADILLAC OF SALEMSalem, OR
-$2,500$56,18914d
QUANTRELL CADILLAC, INC.Lexington, KY
-$2,468$50,92221d
GURLEY-LEEP CADILLACMishawaka, IN
-$2,334$55,78621d
BARKER MOTOR COMPANYBloomington, IL
-$2,314$51,906126d
MOTOR WERKS CADILLACBarrington, IL
-$2,095$57,00031d
TOM PEACOCK CADILLAC INC.Houston, TX
-$2,000$54,21735d
MASTRIA GMCRaynham, MA
-$2,000$56,67547d