Negotiation Guide
Opening Offer
$50,736
Fair Price
$52,236
Walk Away Above
$52,515
- • Recent buyers paid ~$6 above MSRP
- • Sitting 62 days (avg 30) — extra leverage
Price Breakdown
Est. Dealer Cost$45,931
Est. Invoice$47,515
Holdback (est.)$1,584
MSRP (Sticker)$52,794
Asking Price$54,589
Markup+$1,795
Est. Dealer Margin on This Car$8,658
Percentile100% of inventory is priced lower
Days on Lot62 days
What Others Paid (Last 30 Days)
Cars Sold430
Avg Markup+$6
Median Markup$0
Best Deal-$2,545
Worst Deal+$1,795
% Sold Below MSRP96%
Avg Days to Sell30 days
Dealer Profile
Inventory32 vehicles
Avg Markup (All Models)+$279
Avg Markup (Optiq)+$1,795
% Below MSRP88%
Avg Days to Sell24 days
Avg Sold Markup+$16
Cheaper Optiq Sport Inventory
NAPLETON CADILLACOak Lawn, IL
-$2,907$55,37742d
CRESTVIEW CADILLAC, INC.Rochester, MI
-$2,634$56,48196d
VAUGHN CADILLACOttumwa, IA
-$2,500$54,29521d
CAPITOL CADILLAC OF SALEMSalem, OR
-$2,500$56,18921d
CARROLL CADILLAC OF NORTH ORLANDOSanford, FL
-$2,484$54,3903d
QUANTRELL CADILLAC, INC.Lexington, KY
-$2,468$50,92228d
GURLEY-LEEP CADILLACMishawaka, IN
-$2,334$55,78628d
MOSES CADILLAC OF CHARLESTONCharleston, WV
-$2,329$55,67114d
BARKER MOTOR COMPANYBloomington, IL
-$2,314$51,906133d
MOTOR WERKS CADILLACBarrington, IL
-$2,095$57,00038d