Deal Sheet: 2026 Optiq Sport

EARNHARDT CADILLAC · Scottsdale, AZ · VIN: 3GYK3EM52TS170127

Negotiation Guide

Opening Offer

$52,857

Fair Price

$54,357

Walk Away Above

$54,638

• Recent buyers paid ~$6 above MSRP
• Sitting 61 days (avg 30) — extra leverage

Price Breakdown

Est. Dealer Cost$47,780

Est. Invoice$49,427

Holdback (est.)$1,648

MSRP (Sticker)$54,919

Asking Price$54,919

Markup$0

Est. Dealer Margin on This Car$7,139

Percentile96% of inventory is priced lower

Days on Lot61 days

What Others Paid (Last 30 Days)

Cars Sold430

Avg Markup+$6

Median Markup$0

Best Deal-$2,545

Worst Deal+$1,795

% Sold Below MSRP96%

Avg Days to Sell30 days

Dealer Profile

Inventory109 vehicles

Avg Markup (All Models)+$197

Avg Markup (Optiq)$0

% Below MSRP98%

Avg Days to Sell34 days

Avg Sold Markup+$27

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