Deal Sheet: 2026 Optiq Sport

RICK HENDRICK CADILLAC · Norfolk, VA · VIN: 3GYK3EM52TS155174

Negotiation Guide

Opening Offer

$51,327

Fair Price

$52,827

Walk Away Above

$53,361

• Recent buyers paid ~$10 above MSRP
• Sitting 127 days (avg 31) — extra leverage

Price Breakdown

Est. Dealer Cost$46,889

Est. Invoice$48,506

Holdback (est.)$1,617

MSRP (Sticker)$53,895

Asking Price$53,895

Markup$0

Est. Dealer Margin on This Car$7,006

Percentile95% of inventory is priced lower

Days on Lot127 days

What Others Paid (Last 30 Days)

Cars Sold481

Avg Markup+$10

Median Markup$0

Best Deal-$2,545

Worst Deal+$1,795

% Sold Below MSRP95%

Avg Days to Sell31 days

Dealer Profile

Inventory24 vehicles

Avg Markup (All Models)+$274

Avg Markup (Optiq)$0

% Below MSRP96%

Avg Days to Sell54 days

Avg Sold Markup$0

Cheaper Optiq Sport Inventory

NAPLETON CADILLACOak Lawn, IL

-$2,907$55,37737d

CRESTVIEW CADILLAC, INC.Rochester, MI

-$2,634$56,48192d

CAPITOL CADILLAC OF SALEMSalem, OR

-$2,500$56,18916d

VAUGHN CADILLACOttumwa, IA

-$2,500$54,29516d

QUANTRELL CADILLAC, INC.Lexington, KY

-$2,468$50,92224d

GURLEY-LEEP CADILLACMishawaka, IN

-$2,334$55,78624d

BARKER MOTOR COMPANYBloomington, IL

-$2,314$51,906129d

MOTOR WERKS CADILLACBarrington, IL

-$2,095$57,00033d

TOM PEACOCK CADILLAC INC.Houston, TX

-$2,000$53,61737d

MASTRIA GMCRaynham, MA

-$2,000$56,67549d