Negotiation Guide
Opening Offer
$54,568
Fair Price
$56,068
Walk Away Above
$56,629
- • Recent buyers paid ~$23 above MSRP
- • Sitting 120 days (avg 30) — extra leverage
Price Breakdown
Est. Dealer Cost$49,754
Est. Invoice$51,470
Holdback (est.)$1,716
MSRP (Sticker)$57,189
Asking Price$57,189
Markup$0
Est. Dealer Margin on This Car$7,435
Percentile95% of inventory is priced lower
Days on Lot120 days
What Others Paid (Last 30 Days)
Cars Sold551
Avg Markup+$23
Median Markup$0
Best Deal-$2,545
Worst Deal+$2,000
% Sold Below MSRP95%
Avg Days to Sell30 days
Dealer Profile
Inventory48 vehicles
Avg Markup (All Models)-$244
Avg Markup (Optiq)$0
% Below MSRP94%
Avg Days to Sell29 days
Avg Sold Markup-$507
Price History
Mar 13, 2026$56,189 → $57,189(+$1,000)
Cheaper Optiq Sport Inventory
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VAUGHN CADILLACOttumwa, IA
-$2,500$54,2957d
CAPITOL CADILLAC OF SALEMSalem, OR
-$2,500$56,1897d
QUANTRELL CADILLAC, INC.Lexington, KY
-$2,468$50,92214d
GURLEY-LEEP CADILLACMishawaka, IN
-$2,334$55,78614d
NAPLETON CADILLACOak Lawn, IL
-$2,315$55,96928d
BARKER MOTOR COMPANYBloomington, IL
-$2,314$51,906120d
MOSES CADILLAC OF CHARLESTONCharleston, WV
-$2,026$55,9740d
MASTRIA GMCRaynham, MA
-$2,000$56,67540d
TOM PEACOCK CADILLAC INC.Houston, TX
-$2,000$53,61728d